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I’ve recently discovered the Beer Activist blog and was pleasantly surprised to read of green thinking evolving in the industry.
I suppose we all care for ‘greening’ the production and consumptions of things that we really like. After all it is really great to know that as a beer lover there are more and more ways that I can relate the global effort to be more green.
Sure the changes are usually a result of necessity and they are shared by many other industries but the mixture of global consciousness and economic imperative can go a long way to bring change into many more areas that used to think very little about the future of the planet when it wasn’t also an economical need.
Some time a little necessity can go a long way especially since the human psychology is so much anti change.
